Why exhibit

Here’s eighteen very good reasons why you should include shows in your marketing plan.


Build a database
Generate quality leads
Take orders on the stand

Get on the 'Media Radar'

Generate buzz around your products
Create online discussions
Engage with trade magazines

Customer Relationships

Generate new relationships
Strengthen links with current customers
Sell new products to existing accounts

Market Research

Try out new products
Test market perceptions
See what customers really think

Channel Support

Support your resellers
Identify new distributors
Be seen as an active partner

Brand Building

Position your brand
Put a real face behind the company
Engage buyers with live demonstrations

Why do shows work?

  • Because shows are live.
    You get to see everything in real life and get immediate answers. You can touch, taste, smell, hear, ask, poke, prod and investigate.
  • Because shows are fun.
    You get to mix with all your colleagues, play with new products, eat, drink, watch competitions and attend free seminars.
  • Because shows are efficient.
    Bringing everyone together under one roof with their products on show is a great way for everyone to do business. It works.
  • Because people still buy from people, even if they transact online.
    We want to know who stand behind the brand, discuss our concerns and build a relationship.
  • Because shows complement online.
    Live events drive people to websites, create a temporary showroom and generate stories for social media.